Ready for THAT discussion again?

Another mass shooting, committed with an "assault rifle."

More dead innocent people.

So are you ready for more media coverage of this event, for days if not weeks to come?

And yet another discussion of gun control? Here it comes.

Shopper: We 'felt like sitting ducks'

A gunman wearing a hockey mask opened fire in a mall near Portland, Oregon, terrifying holiday shoppers. Three people, including the gunman, are dead. FULL STORY | PHOTOS

• Tweets from inside the mall
• Shoppers flee with their arms up
• Witness: He wore a hockey mask

Police 'tentatively' identify masked gunman in deadly Oregon mall rampage
- VIDEO: 3 dead including gunman in mall shooting

Sheriff: Ore. mall shooting likely was random

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But, nothing will change. And here is why.