In its article, Gaza as 'PR Battle', FAIR reports that: "The three-week Israeli assault on the Gaza Strip ... was accompanied by aggressive public relations strategies intended to improve the assault’s portrayal in international media. 'In the war of the pictures we lose, so you need to correct, explain or balance it in other ways,' said Israeli public affairs official Aviv Shir-On ... In U.S. corporate media, that effort faced little resistance."
The article goes on to examine how the US news media handled the PR efforts of Israel.
Oh, just to be sure you know, this article was from 2009!
That it is happening again is truly amazing (not yet another war there, but the lack of critical coverage in the media, again).