Kathleen Edward was thrust into the national spotlight over startling images posted online. » Succumbs to disease
They took one story about a young girl who died after being taunted or bullied. Then they found another, unrelated story about a teen who died, a different bully victim, and something about a principal, AND THEY CONNECTED THEM ALL TOGETHER even though are in no way connected.
That is linkage and it is how we come to see problems in society as bigger than they really are.